LEXIA

LEXIA Investigación Cualitativa

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We give personalized advice and attention

We create ad hoc methods per target or insight

We understand through imagination

We give you actionable insights

Our goal is to provide our clients actionable advice based on insights generated through proprietary qualitative methodologies designed for specific targets and situations. Our team of professional research consultants has… leer más

We give you solutions and possible lines of action

We are experts in qualitative research

We led the creation of the new brand “Mexico”

We develop projects in the U.S. and Latin America

We develop annual syndicated studies with kids, teens, middle class, housewives and bottom of the pyramid

“

A LEXIA is a unit of reading, the best possible space in which we can observe meanings

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Barthes

“

What a sad era when it is easier to smash an atom than a prejudice

”

Einstein

“

In the beginning was the word

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Saint John

“

The rebel’s aim is to defend what he is, not some good that he does not possess

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Camus

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The best way to make children good is to make them happy

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Wilde

“

God is a man or a woman?

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Aranza

“

Tell me what you pay attention to and I will tell you who you are

”

Ortega y Gasset

“

Society is a speaking reality

”

Ibez

“

A man is mortal because of his fears and immortal because of his dreams

”

Pythagoras

LEXIA is an independent boutique consulting firm that offers a deep qualitative understanding of the diverse US Hispanic market.

Our perspective is different because we understand the various Hispanic groups throughout their procev ss of acculturation, no matter their country of origin or cultural background.

Corporate Video 2011

LEXIA

© 2011 LEXIA Investigación Cualitativa

www.fractalia.com.mx