Our consulting services based on market research and public opinion cover a variety of communication, marketing and branding challenges.
Services
Our consulting services based on market research and public opinion cover a variety of communication, marketing and branding challenges.
Image and Health
Brand
We measure and understand the perception of brand health = awareness, reputation, values, quality, reliability, comparison with competitors. Evaluating how a brand is perceived is key to understand advances and setbacks derived from marketing and communication actions.
Image and Health
Brand
We measure and understand the perception of brand health = awareness, reputation, values, quality, reliability, comparison with competitors. Evaluating how a brand is perceived is key to understand advances and setbacks derived from marketing and communication actions.
Advertising and
Communication
We evaluate the appeal and effectiveness of communication to understand how brands can connect with their audience, create persuasive messages and maintain a positive image. We analyze which narrative and visual elements will convey the message in a memorable way, capture the audience's attention and invite them to take action.
Advertising and
Communication
We evaluate the appeal and effectiveness of communication to understand how brands can connect with their audience, create persuasive messages and maintain a positive image. We analyze which narrative and visual elements will convey the message in a memorable way, capture the audience's attention and invite them to take action.
Proof of concepts
and products
We minimize risks and maximize the success of new market launches. We focus on the evaluation of product and service innovations to assess their relevance, originality, usefulness and attractiveness to people. Based on this feedback, the concept to be launched to the market can be fine-tuned.
Proof of concepts
and products
We minimize risks and maximize the success of new market launches. We focus on the evaluation of product and service innovations to assess their relevance, originality, usefulness and attractiveness to people. Based on this feedback, the concept to be launched to the market can be fine-tuned.
Segmentation
and profiling
We profile the consumer, audience or voter in order to be very precise in marketing and communication actions. By understanding the needs, desires and motivations of each Buyer Persona, our clients will be able to tailor their products, services and marketing messages to better meet the needs of each segment.
Segmentation
and profiling
We profile the consumer, audience or voter in order to be very precise in marketing and communication actions. By understanding the needs, desires and motivations of each Buyer Persona, our clients will be able to tailor their products, services and marketing messages to better meet the needs of each segment.
Customer
experience (CX)
We study how users interact with a product, service or interface and how they feel during those moments in order to achieve full and satisfying experiences. We map empathy, customer journey, usability testing and task and flow analysis in order to design customer-centric experiences.
Customer
experience (CX)
We study how users interact with a product, service or interface and how they feel during those moments in order to achieve full and satisfying experiences. We map empathy, customer journey, usability testing and task and flow analysis in order to design customer-centric experiences.
Customer satisfaction
satisfaction
We identify the variables that define people's satisfaction with a product or service. We accurately measure the degree of satisfaction and build indexes that allow us to visualize pain points, improve the experience, refine functionalities, reinforce retention and create bonds of loyalty with customers.
Customer satisfaction
satisfaction
We identify the variables that define people's satisfaction with a product or service. We accurately measure the degree of satisfaction and build indexes that allow us to visualize pain points, improve the experience, refine functionalities, reinforce retention and create bonds of loyalty with customers.
Innovation
and Futures
We help companies anticipate and adapt to changes in the environment, identify growth opportunities and remain competitive. Every innovation or adaptive response starts with a mapping of emerging signals and trends. We build scenarios so that organizations can make decisions about the paths they will seek to follow.
Innovation
and Futures
We help companies anticipate and adapt to changes in the environment, identify growth opportunities and remain competitive. Every innovation or adaptive response starts with a mapping of emerging signals and trends. We build scenarios so that organizations can make decisions about the paths they will seek to follow.
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