Alejandro Avendaño is Project Manager at LEXIA Insights & Solutions.
Degree in social communication with specialization in advertising and social marketing from the Universidad Autónoma Metropolitana.
His passion for research and consulting stems from a clear sensitivity to human discourse and behavior, which has allowed him to work in different categories and face various commercial challenges.
One day he works with bricklayers, another with housewives, football fans, university students, corporate managers, etc. His current lines of specialization are sports audiences, public opinion, communication and institutional projection.
Therefore, his experience includes challenges of content, communication, positioning, service satisfaction, consumer habits, loyalty schemes, brand health and branding.
His skills include attention, leadership, organization, creativity, as well as the ability to adapt to different profiles and environments, but above all the empathy and naturalness with which he connects with people.
He knows how to listen and observe and currently focuses on strengthening his narrative and writing skills.
He is a fan of sports (especially football and wrestling), reading comics and fiction, as well as adventure and art cinema, and he is capable of dancing to the sound of it.