Partner and Vice President of LEXIA Insights & Solutions. He is a social communicologist for UAM Xochimilco, where he won the Medal for University Merit.
He studied a Master's degree in communication at the UIA, where he graduated with honors.
He holds a PhD in journalism and communication sciences and is a specialist in market research and public opinion.
Doctor Cum Laude in journalism and communication sciences from the Autonomous University of Barcelona, in which he obtained the extraordinary doctorate prize for his research contributions.
Specialist in qualitative methodology, he has designed, coordinated and executed research projects for 23 years in diverse fields such as: advertising evaluation, engagement, positioning, branding, institutional and government image, impact of health campaigns, evaluation of audiovisual products, enrichment of strategies for political and promotional campaigns, proof of creative concepts, tourism and agrochemical planning, among others.
He has participated in research projects at the UIA, FLACSO, UAM, UNAM and UACH and has taught Communication Theory and Research at the Universidad Iberoamericana and Marketing Metrics at ITAM.
He is an enthusiastic supporter of using research methodology with freedom and creativity.
He currently presides over the Mexican Association of Market Intelligence and Public Opinion Agencies (AMAI) and is a member of the Citizen Council of UAM Radio.
He is vice chair of the IAB Guidelines and Best Practices Committee and of the Effie® Awards Council and a member of the Communications Council's Campaigns Council.
In the media he has a space every Sunday in Public Agenda with Mario Campos in ForoTV and every Monday in Radar by Radio Ibero.
Every Wednesday he makes an analysis of diverse topics in Bitácora Política, with Héctor Jiménez Landín in El Financiero Bloomberg and in Francotirador, with Nacho Lozano in RMX.
In addition, he is a regular contributor to Martha Debayle's W Radio program where he discusses marketing, communication, and listener opinion.