The Mexican Today: Portrait of a Wild Liberal (2011)

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LEXIA Insights & Solutions

By Guido Lara, Benjamin Salmón, Claudio Flores Thomas and Marcos Robles

Results of the first 2010 study carried out by LEXIA and Gauss, commissioned by NEXOS magazine, which sought to "measure the aspirations of Mexicans. What do they dream, expect, yearn for, repudiate or long for their country and themselves? What do they trust, how do they define themselves against the future and against the past? Who are here and now, beyond sociological generalizations and historical stereotypes? Here are the results of that historic work.

The task was undertaken by means of a broad national study.

A first component was conducted by LEXIA, in open groups, with the participation of all stakeholders. interviews with people of all socio-economic levels, occupations and ages, in all regions of the country.

The other one, quantitative, was a survey conducted by the company Gaussc in 1,794 households, during the last week of November 2010.

The qualitative study made it possible to generate the guidelines for the quantitative survey questionnaire and gave the framework for interpretation.

The survey identified the nine dimensions of Mexican national sensibility: aspirations and the the basic problems of Mexicans, the factors that inhibit the desired future, the effort required to achieve the dreams sought, the way in which citizens see themselves, the way they see the country, Mexico's potential in the region, and the world order, the state of revolutionary nationalism, the levels of access to and consumption of information.

It is important to consider that this study does not seek to understand Mexicans as voters, in other words consumers in an electoral market, but to understand their dreams and yearnings, the their personal concerns and what the barriers are for them. that prevent them from reaching them

The results of the study throws several surprises.

The first is the deep individualism. In overwhelming proportion Mexicans believe in themselves more than in the country where they live. They expect everything or almost everything from their own efforts, the political, economic, or social quality of the nation that has been affected. built.

Mexicans tend to put their feelings of belonging in the family. There is no more, if any existed, something similar to a common dream or aspiration, a dream that shares even half plus one of the Mexicans.

The almost unrestricted confidence in oneself and the radical distrust in the State and its institutions cast the profile of what we have provocatively called a savage liberal, meaning that we are in front of a citizen who does not fundamentally recognize any ethos other than that of personal and family welfare, nor any right other than that of resolving his life with the means at his disposal, whether or not these harm his community and his nation.

The the second great revelation of this study is that, in substitution of the unit of and the national cohesion that Mexico once boasted of, have been the result of configured in these years of democracy and plurality at least five Mexican temperaments, in many respects incompatible with each other: five varieties of identity, sensitivity and project.

Searching to name these profiles of the Mexican identity, we have coined five categories not academic, rather lyrical air, whose description is a central part of the this report.

Those categories are as follows:

Nostalgic traditionalists

They make up 30% of respondents. They often believe that the past was better, that Mexicans lack direction, that dreams are unattainable and that a loser mentality has taken root among us. On the other hand, they consider that the country is better and bigger than its people: they believe that the citizens have been left to owe to Mexico. They argue, in fact, that the country is on course (74%) and that it has what it needs to become a world power (38%).

Among them, the the notion that personal efforts are not enough: although 61% consider that personal efforts are not enough in Mexico everyone pulls on their own, 54% maintain that aspirations can only be fulfilled when a collective effort is undertaken.

The nostalgic traditionalists belong to the lower economic strata. 40% are located in the socioeconomic levels D+ and D/E, which according to market criteria correspond to the popular classes.

It's about a group women and housewives (56 per cent), as well as women and girls (12 per cent). people over 50 (29%).

In that strip without young people there is virtually no access to the consumption of information. In the aspirations of the nostalgic traditionalists the issues related to the material goods are a priority.

52% believe that the Mexicans' main problem is in the economic crisis, the rise of the economy and the prices, unemployment and poverty. They aspire, however, to an educated Mexico as the main feature for the country.

Symptomatically, the care of the elderly is part of the Mexico of their dreams.

49% of nostalgics traditionalists live in the center of the country, 28% in the south/southeast, and the 23% in the north.

Dreamers without country

Here is 25% of Mexicans: young people between 25 and 34 years old who are part of the middle classes and come mostly from urban rather than rural areas (socioeconomic levels C and D+).

This temperament counts with a strong presence in the centre (42%), but it is to which they ascribe the most inhabitants of the north of the country (40%).

 85% of the occupants of this strip believe that Mexicans know where they are going, but that Mexico has no direction: to difference from the previous group, feel that the nation has been left to owe to its people.

Yet, they perceive that the country moves faster than the rest of the groups (75%). For dreams can become reality, because Mexicans have a culture of triumphant.

More than nostalgics traditionalists, feel in possession of some capacity for change.

Dreamers without a country tend to have little access to information and do not show a great deal of interest in the national issues. They don't privilege, either, personal aspirations. specific: more than possessing the basics, they aspire to make Mexico better and better. occupy relevant positions worldwide (46%).

The main inhibitors of the future are, for them, the poor quality of education and the corruption, non-compliance with the law and lack of effort. of the Mexicans.

Your ideal Mexico would be one sure, in which the main feature was justice. Only 18% of this group resides in the south/southeast.

Indolent pessimists

This temperament comprises 20% of Mexicans. This is the most economically powerful group: 64% belong to the socio-economic levels AB/C+ (upper and upper-middle classes) and 14% to C (the typical middle class).

91% belong to the urban stratum and 55% live in the center of the country. Indolent pessimism is is characterized by a high consumption of information and a notable interest in the national issues: while 51% are interested in what is happening in the country, they are not. Mexico, 38% of that group confesses to be interested in these "something" or "something" topics. "a lot."

We're talking about a group in the one that tends to have more men, professionals and executives. We're talking about the most bancarized group in the nation and in which the proportion of the Circle Coffee (the The most informed and consuming part of society's news) is greater.

The indolent pessimists share the idea that the country is on the wrong track, not moving or moving in the right direction. reverse.

They share the idea that Mexico is far from the desirable country. Your ideal Mexico would be one with employment opportunity and with economy in good condition.

Priority goals: personal fulfillment and well-being for your family.

Education is the trait the most important thing in the country that this kind of Mexican wants to live in. The group considers educational values as a fundamental mechanism of mobility social

Optimistic about the future

16% of Mexicans believe that the country moves in third or fourth gear.

Not only does he consider Mexico has course and direction: it maintains that the situation has improved if it is compared to the one his grandparents lived through, and he claims that Mexicans are being approaching the country of their dreams. It's one of the stripes that you think has the most Mexico does not need the United States to develop (56%).

In this temperament, mainly in the popular classes (27%), one of the most important of the higher percentages of 15-24 year olds (34%).

The optimists about the future claim to have the ability to change not only their personal situation and the of his family, but to improve the general situation in Mexico.

They don't think the bad corruption, lack of joint effort and low quality of education. jobs are obstacles to the achievement of aspirations.

 His personal effort, more than the collective, can become a vehicle that moves the entire country.

86% of believes that Mexico has everything it needs to move forward.

This The group shares with indolent pessimists the idea that education is a the engine of fundamental change: 20% aspire to have it and consider its values as the main feature of desirable Mexico.

The optimists about the future only need four walls to chart the future: believe that adequate housing is what is needed for better quality of life.

The data is significant: 33% is located in the south/southeast and is part of the group with a greater presence in that region.

Unconforming Nationalists

A minority reluctant to look to the future makes up the most critical sector of the country's institutions and situation.

The nationalists represent 9% of Mexicans.

 95% believe that their grandparents' Mexico was better, 51% consider the country to be moving in reverse or not moving, and 86% consider the country to be moving in reverse or not moving, and 86% consider the country to be moving in reverse or not moving, and 86% consider the country to be moving in reverse or not moving, and 86% consider the country to be moving in reverse or not moving in reverse, and 86% consider the country to be moving in reverse or not moving in reverse, and 86% consider the country to be moving in reverse or not moving in reverse, and 86% consider the country to be moving in reverse or not moving in reverse, and 86% consider the country to be moving in reverse or not moving in reverse, and 86% consider the country to be moving in reverse or not moving in reverse, and move in reverse or not moving in reverse, and 86% consider the country to be moving in reverse or not moving in reverse, and 86% consider the country to be moving in reverse or not moving in reverse. believes that Mexico is far from dreams and aspirations.

58% belong to the level socioeconomic D (lower or popular classes).

It is the group with the largest presence of young people between 15 and 24 years old (35%).

45% live in the 29% in the south/southeast and 26% in the north. For them institutions are the main inhibitor of aspirations.

The greatest evil in Mexico: corruption.

Unlike the nostalgic traditionalists, who believe that the collective effort can to unlock development, these present disenchanted feel compelled to do so. to undertake solitary efforts.

They maintain that Mexico have everything they need to get ahead, but they regret that the population cares more about the future than the rescue of the past.

71% believe that Mexico can progress without help from the United States.

The nationalists have the highest percentage of rural population and the lowest degree of poverty. of bancarization.

Your access to the information is lower than average. The same goes for his interest in the subjects national.

On a personal level, for this temperament is a priority to have a good job.

The recurring features in the country of their dreams: an egalitarian Mexico in which the laws are respected, and citizens are honest. A country without corruption.

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