Jimena Fernández de la Reguera is New Business Manager at LEXIA Insights & Solutions. She holds a Bachelor's degree in marketing from the Instituto Tecnológico y de Estudios Superiores de Monterrey and has worked in market research for more than 15 years.
He has extensive experience in qualitative research, both in project design and operation.
In recent years he has specialized in creating and running online communities to explore the lifestyle and emotions that move people, as well as the way they interact with brands in their daily lives and how they connect with them.
Her interest in disseminating this methodology led her to look for new growth opportunities both for LEXIA and for our clients, and this is how she now heads up the management of new businesses.
She is also a great dog lover and her dream job is to be an animal rescuer.
On the other hand, she enjoys being a mom and instilling in her 3 children the conviction that a good organization is key to achieving their goals and achieving the ideal balance.
Her great motivation to work is to save for travel, as she is convinced that experiences are the best memories and legacies you can have.
You can see his profile on LinkedIn