Juan Hernández is Project Manager at LEXIA Insights & Solutions. Since 2005, his work has focused on the field of market research and consumer awareness through different approaches, ranging from neuromarketing to digital platforms.
He has headed studies in branding, communication, public opinion, product evaluation, pre-test and post test advertising, as well as market segmentation.
Her work covers fields as diverse as consumer products, women's underwear, TV programs, construction products, entertainment and fast food.
He was part of the multiscreen table team at IAB for the creation of the "Hand book multiscreen" and has been an exhibitor at IDEAS AMAI.
As part of his training he was also a member of the team of researchers of the community culture committee for crime prevention of the Ministry of Public Security, has served as a professor of subject at the Foundation "Le Franc" and provided guidance and consultation from a logo therapeutic perspective to people with addictions.