Karina Vega is a graduate of the University Iberoamericana como Licenciada in communication, Diplomada in public opinion by the same university and Diploma in interactive marketing by el Instituto Technology and Higher Studies de Monterrey ITESM, Mexico City Campus.
She has been a managing partner at LEXIA Insights & Solutions since 2014.
She has more than 10 years of experience as a consultant in marketing, branding and communication challenges for diverse clients in the private and public sector, among which are global brands of mass consumption, services industry, audiences, and corporate reputation, among others.
Expert in the understanding of the different segments of the public, she designs and gives co-creation workshops to launch new products, evaluate concepts and generate communication territories, among others.
He has collaborated in the creation and development of business strategies focused on marketing, communication and branding.
Through his work, he has managed to build a deep knowledge in the categories of retail, hygiene, beauty, food and beverages.
From 2016 to 2019, fungió como Chairman of the Business Intelligence Committee of the Interactive Advertising Bureau (IAB) and previously served for two years años como Vice-Chairman of the same Committee.
He was also a judge at the 2018 IAB Mixx Awards, which reward the best players in digital advertising.
Currently, she is Coordinator of the first equality committee in the Mexican Association of Intelligence and Public Opinion Agencies (AMAI) y mantiene an active participation in different media.