Lorenzo Ruiz

Lorenzo Ruiz Martínez is part of the LEXIA Insights & Solutions circle of experts. He has a degree in Industrial and Systems Engineering from Tecnológico de Monterrey, Mexico City campus, and is a candidate for a Master's degree in International Management from Thunderbird University. Graduate of the Master of Business Administration of Esden Business School Madrid. 

He has worked in executive positions at Yale de México, Tecnológico de Monterrey Campus Ciudad de México, GlaxoSmithKline, Levi Strauss de México among others. He was General Manager of Brooks Brothers Mexico, General Manager of Tommy Hilfiger Mexico for 10 years and Vice President of Marketing, Communication and eCommerce for Grupo AXO, a position he held until June 2017. 

He is currently Managing Partner of LR Brand Equity Consulting and The Bottom Line, consulting companies in Strategy, Retail Operations, Marketing, Communication and Public Relations. 

He is currently doing the Grand Slam of Alpinism: "The 7 Summits" which consists of conquering the highest summit of each continent, within his conquered projects are Mount Aconcagua January 2010, Mount Everest May 2012, Mount Elbrus September 2013, Mount Vinson January 2015. 

He is a lecturer in international forums of people of change, leadership, strategy and applied marketing, as well as a consultant in Retail Strategies, Marketing, Communication and Public Relations for Luxury and Lifestyle brands. He is a Business Advisory Mentor at Endeavor Mexico, a member of advisory boards for several brands, and a Young Leaders for Sustainable Cities advisor. You can follow Lorenzo on Twitter.


Félix Cuevas #6-602
Col. Tlacoquemécatl del Valle,
Del. Benito Juárez
City MEXICO C.P.: 03200
Tel: 52 (55) 9150 5400


7315 Wisconsin Avenue
Suite 400 West
Bethesda, MD 20814