WHAT MOVES US?

Us lexianos are moved by a passion to understand the world, to act and make it more human.

MULTIDISCIPLINARY TEAM

Partners
Strategy and Research
Quantitative Insights
Insights Management
Administrative Support
Operations

Guido Lara / CEO

Guido Lara is founder and CEO of LEXIA Insights & Solutions. He has a career of more than twenty years as a consultant in communication and qualitative research. His methodological proposals for the generation of communication solutions based on Insights are a reference and authority in the field of market research and public opinion. Since 2010 he heads our office in Washington DC.
Doctor Summa cum laude, from the Complutense University of Madrid in Communication Theory and Social Research Methods, he has a degree in Communication from the Iberoamerican University of Mexico.

He has led projects for presidential campaigns in Mexico, diagnosis of public policies, development of new businesses, analysis of contents for media and positioning of national and international brands. Published together with Adriana Arizpe Comunicación política y democracia, Cal y Arena, 1998.

He shares his reflections on Mexican reality in his blog Mente Social en Animal Político and is a regular guest of opinion spaces. His concern for the training and replacement of human talent within the industry has led him to take part in various master's and diploma programs developed by Georgetown, UIA, ITESM, CADEC and ITAM.

Lover of books, cinema, jazz and rock and roll. Cortazariano and Ibañezco, he hates raw tomato and
pretexts. His childhood in the Parque España and Mexico programmed him to believe that a better world is possible through coexistence, dialogue and the power of groups.
You can follow Guido at @GuidoLara and see his profile on LinkedIn.

KARINA VEGA / MANAGING PARTNER

Managing Partner at LEXIA Insights & Solutions since 2014. Graduated from the Universidad Iberoamericana with a degree in Communication, a Diploma in Public Opinion from the same University and a Diploma in Interactive Marketing from the Instituto Tecnológico y de Estudios.
Superiors of Monterrey ITESM, Mexico City Campus.

She has more than 10 years of experience as a Consultant in Marketing challenges, branding and communication for a great diversity of clients in the private initiative and public opinion among which are global brands of massive consumption, industry of services, audiences, corporate reputation, among others. An expert in understanding different audiences, she designs and gives Co-creation Workshops for launching new products, evaluating concepts,
generating communication territories, etc.

In his professional history he has collaborated in the creation and development of business strategies focused on marketing, communication and branding. In addition, it has built a very deep expertise in the categories of retail, hygiene, beauty, food and beverages.

Between May 2016 and May 2019 she served as President of the Business Intelligence Committee of the
Interactive Advertising Bureau (IAB) and previously served two years as Vice President of the
same Committee. He was also a judge in the IAB Mixx 2018 Awards that rewards the best players in digital advertising.

She is currently Coordinator of the first Equality Committee of the Mexican Association of
Intelligence and Public Opinion Agencies (AMAI) and actively participates in
different media.

CLAUDIO FLORES / PARTNER VICE-PRESIDENT

Doctor in Journalism and Communication Sciences. Partner and Vice President of LEXIA Insights & Solutions. Specialist in Market Research and Public Opinion. Doctor Cum Laude in Journalism and Communication Sciences from the Universidad Autónoma de Madrid.
Barcelona, where he was awarded the extraordinary doctorate prize for his research contributions. Social Communicologist for the UAM-X, won the Medal of Merit University. He studied a Master's degree in
Communication in the UIA where she was titled with Mention
Honourable.

Specialist in qualitative methodology, he has designed, coordinated and executed
research projects for 23 years in diverse fields: advertising evaluation, engagement,
positioning, branding, institutional and government image, impact of health campaigns,
evaluation of audiovisual products, enrichment of strategies for political and
promotional campaigns, proof of creative concepts, tourism planning, agrochemicals, among others.
He has participated in research projects at the UIA, FLACSO, UAM, UNAM and UACH. He has been
professor of Communication Theory and Research at the Universidad Iberoamericana and
ITAM of Marketing Metrics. He is an enthusiastic supporter of using
research methodology with freedom and creativity.

He currently presides over AMAI and is a member of the Citizen Council of UAM Radio. In addition, he is
vice chair of the IAB Guidelines and Best Practices Committee, a member of the Effie® Awards Council
and a member of the Communications Council's Campaigns Council.
In the communication area he has a space every Sunday in Public Agenda with Mario
Campos for ForoTV and every Monday in Radar for Radio Ibero. On Wednesdays he makes an analysis of diverse topics in Bitácora Política with Héctor Jiménez Landín in El Financiero Bloomberg and in Francotirador with Nacho Lozano in RMX. In addition, he is one of the specialists of Martha Debayle's program on W Radio where he deals with
various marketing, communication and listener opinion topics.

Public Agenda

Televisa Public Agenda

ROSARIO ZAVALA / MANAGING PARTNER

Managing Partner at LEXIA Insights & Solutions. She has more than 13 years of
experience as a
Marketing Consultant, specializing in Insights and
Innovation, managing business models for the mass consumer market, services, business to business, development of new products and communication platforms, among
others. She is a specialist in Workshops and Innovation Workshops, both in design and as a moderator. It has also generated models for the understanding of the Shopper in different channels.
She has actively participated in the decision making and development of marketing and communication strategies for Brand Operating Plans, Marketing Plans and Communication Campaigns. Among its main achievements are the launch of new categories of personal hygiene and beauty, launch and maintenance of food products.
She has led important research projects, including the first study on Mexican Women and their Signs of Beauty, as well as the first formal approach to the Affluent and Luxury Segment in Mexico.

She is currently Coordinator of the first Equality Committee of the Mexican Association of
Intelligence and Public Opinion Agencies (AMAI). He also participates as a specialist in Ethel Soriano's
program, "Bien y Saludable", of Grupo Imagen.
She graduated from Instituto Tecnológico y de Estudios Superiores de Monterrey ITESM, Toluca Campus
, with a Bachelor's Degree in Marketing, graduated with Honorable Mention and Testimony of
High Academic Performance by CENEVAL. He had a stay at Southern Illinois University,
where he took courses in International Business and International Economics.
Recognized by the International Jury of the Manolo Award to the Future Industry Leaders in
the Americas, as winner in the 2015 edition and with stay as Consultant in the agency
YPulse in New York City.
She has a great passion for football, gastronomy, magical realism and impressionist painting.

LAURA R. VELAMAZÁN / MANAGING PARTNER

Laura has a degree in Information Sciences from the Complutense University of Madrid, and a Master's Degree in Audiovisual Communication from the Jean Muolin-Lyon III University of Lyon, France; as well as in Latin American Studies from UNAM. Since 2007 he has been directing studies in various categories, with a special focus on financial, medical and technological issues. In addition, he has extensive experience with targets for children and teenagers.

For her, life is a play that does not allow rehearsals and of which she pretends to be the protagonist.

You can follow Laura at @laulexia and see her profile on LinkedIn.

YOLANDA BARRITA / MANAGING PARTNER

She is a Partner and Account Manager at Lexia Insights & Solutions. Her passion for the world and people led her to study Communication at the Universidad Iberoamericana and later to Buenos Aires, where she studied two master's degrees: Communication and Culture at the Universidad de Buenos Aires and the Master's Degree in Market, Media and Opinion Research at the Universidad De Ciencias Empresariales Y Sociales.

Faithful to his social convictions, he has sought to participate in projects that allow him to delve deeper into issues such as inequality, poverty, migration, drug trafficking and violence, in order to generate concrete lines of action for the implementation of policies and other efforts that contribute not only to a better understanding of these phenomena but also to the well-being of people. As a public opinion consultant, she has participated in presidential campaigns and campaigns at all three levels of government.

He has collaborated with international social impact organizations. In the U.S. through the construction and implementation of communication plans and strategies; in Latin America addressing migration issues in vulnerable segments, in addition to having extensive experience in analysis and understanding of audiences and consumption of content.

He believes in empathy, dialogue and justice as elements of building a better world.

ALINE ROSS / MANAGING PARTNER

Aline Ross Gurrola is a communicologist from the Universidad del Valle de México, producer and actress in her company La Nave Abducciones. Specialist and consultant in issues of public opinion, social programs and public policies, as well as in evaluation and assessment of advertising campaigns, branding construction, engagement, new launches and brand positioning, creation of new territories and business expansion. From his point of view, consulting and theatrical work merge into one, where observation and deep understanding of the stories and their characters are essential to find the insights that move people and the world. You can follow Aline at Proudly Presents and view his profile on LinkedIn.

ERIKA DOMÍNGUEZ / PROJECT MANAGER SR

Degree in Sociology from UNAM, and in Psychology from UAM,
continues his training with a master's degree in Psychology
Social; always showing an interest in research
from various dimensions, from clinical devices to
topics in Sociology of Knowledge.
He has seven years of experience in various agencies of
qualitative research, where he has been able to conjugate the
approach to fieldwork, groups, as well as the same
development of interpretative models, always leaving the
to surprise by people, since the construction of knowledge must go hand in hand with the subject.

JUAN HERNÁNDEZ / PROJECT MANAGER

Since 2005 he has focused on the field of market research and consumer awareness through different approaches ranging from neuromarketing to digital platforms.

He has led studies of branding, communication, public opinion, product evaluation, pre-test and post test advertising and market segmentation.

Her expertise ranges from consumer products, women's underwear, TV shows, construction products, entertainment and fast food.

He was part of the multiscreen table team at IAB for the creation of the "Hand book multiscreen" and was an exhibitor at IDEAS AMAI.

As part of his training he was also a member of the team of researchers of the Community Culture Committee for Crime Prevention of the Ministry of Public Security, has been professor of subject at the Foundation "Le Franc" and provided guidance and consultation from a logo therapeutic perspective to people with addictions.

PAULINA CEBADA

Paulina Cebada, a marketer graduated from the Universidad Popular Autónoma del Estado de Puebla, is a Senior Strategist at LEXIA. With more than 5 years of experience understanding consumers and developing strategic recommendations for brands, Paulina is committed to providing valuable input into every project she manages.

Passionate strategist, who always looks for the best solutions to the challenges presented to him in a creative way. Her curiosity leads her to complement the understanding of a phenomenon by exploring digital environments of the communities of interest to achieve a proper diagnosis. Committed to her profession, she wants her recommendations to have a positive impact on society.

He has experience in the educational market specifically from private universities, has worked on different projects for brands of mass consumption, tourism and entertainment. Strongly believes in multidisciplinary collaboration to achieve better results.

Follower of participative leadership, promoting dialogue and group participation as a form of motivation and integration. Miles Davis' music inspires her to go through life evolving, adapting to change, learning and always trying to transform the world.

JOAQUÍN GARCÍA LUNA

Joaquín García Luna is a social anthropologist trained at UAM Iztapalapa, with more than 8 years of experience in qualitative research. He has collaborated with some of the most important market research and innovation agencies in the country and has carried out projects for large companies in mass consumption and services as well as public institutions.

Passionate about people and their diverse lifestyles, ways of thinking and understanding the world. With great empathy and the ability to work in a team, as well as the ability to carry out in-depth analyses taking into account the whole context. It is characterized by its ability to transform analysis into creative solutions to specific customer problems. He has participated and carried out market projects focused on innovation and creation of strategies for various products and services, highlighting categories such as: financial products, food and beverages, insurance, medical services, automobiles and issues of opinion and public policy, among others.

A hardened cyclist in search of the continuous resignification of urban citizenship. Faithful believer that a better world is possible and that we have to look for it every day. He loves to act as a devil's advocate to build discussion and dialogue. In his free time he loves to continue getting to know Mexico City and all its corners.

CARLOS PONCHO GUTIÉRREZ

Carlos Gutiérrez is a strategist at LEXIA Insights & Solutions. He has experience in Public Administration, Autonomous Constitutional Bodies and academic research.

He is a political scientist by the Tecnológico de Monterrey CCM and in 2016 he graduated from the masters in sociology with the thesis titled: Impact of the federal program Pueblos Mágicos en la identidad cultural y regional en Tlayacapan, Morelos.

It has courses in management and entrepreneurial vision by the TEC System and a diploma in Safe City: prevention strategies and actions by the World Bank Institute to maintain the duality between the commercial area and social optics.

He is a faithful fanatic of the myth of the eternal return, the reciprocity of actions and the rethinking of meanings to verbalize our times. Enjoy the countryside, the buffets, the bicycle, the double coffee and the photography.

You can follow Carlos at @Nudo_Gordiano_.

Political Animal Contributions

The power of 25

Blue Lies and the Search for Truth

Participation in Talking Invasion

The Mexican today

LEXIA Newsletter

Calm down my love

PATRICIA LUNA

Patricia Luna is a strategist at LEXIA Insights & Solutions. He studied Sociology at the Universidad Autónoma Metropolitana Azcapotzalco and specialized in the area of Urbanism. During his academic career he was research assistant in political and ethnographic projects sponsored by the Centre for Political Research of La Soborne (France) and the Autonomous Metropolitan University.

Since 2014, it has been developed in the field of market research, as it considers that it is the field where most is learned from different topics and that is what he is passionate about. He has a diploma in Urban Ethnography and Political Culture and another in History of Western Art.

Music and film are other of Patricia's favorite themes that have encouraged her participation in courses and workshops to have a deep knowledge of them, because she believes that to understand the context of a nation is necessary to permeate the culture of those involved.

His favorite artist is David Bowie, his favorite writers are Nick Hornby and Ray Bradbury. His favorite movie is The Godfather and his favorite painters are Edward Hopper and Michelangelo Merisi da Caravaggio.

GABRIELA ROSA

She is a Salvadoran researcher with a trajectory of more than 5 years. He has participated in several market research projects and social studies, which has allowed him to meet consumers and users of different categories in different countries of Latin America and the Caribbean.

She is currently studying her Master in Administration and International Business at La Salle University in Mexico and is a graduate of the Bachelor of Marketing at the Universidad Centroamericana José Simeón Cañas de El Salvador C.A. She is an extroverted and analytical professional who likes to be always updated on market issues.

He likes to leave a positive imprint on Salvadorans in each person and/or project he participates in. She is a lover of the kitchen and considers herself an amateur chef. He likes to watch football matches and one of his dreams is to be a sommelier, to have a vineyard and his own brand that becomes recognized.

ALEJANDRO AVENDAÑO

Alejandro Avendaño is Project Manager at Lexia Insights & Solutions. Degree in Social Communication with specialization in Advertising and Social Marketing from the Universidad Autónoma Metropolitana. She is currently focusing on strengthening her narrative and writing skills.

His passion for research and consulting is based on a clear sensitivity to discourse and human behavior, which has allowed him to address different categories and commercial challenges. One day he is living with bricklayers, another with housewives, football fans, university students, corporate managers, etc. His current lines of specialization are sports audiences, public opinion, communication and institutional projection. In this way, his experience covers challenges of content, communication, positioning, service satisfaction, consumer habits, loyalty schemes, brand health and branding.

His skills include attention, leadership, organization, creativity and the ability to adapt to different profiles and environments, but above all the empathy and naturalness with which he connects with people. He knows how to listen and observe.

He is a fan of sports (especially football and wrestling), conic reading and fiction, as well as adventure and art cinema. Besides dancing to the sound of being touched.

You can follow Alejandro at @esquelalex and see his profile at LinkedIn https://www.linkedin.com/in/rub%C3%A9n-alejandro-avenda%C3%B1o-bautista-a1757658/

ROBERTO LOZANO

Master's Degree in Communication from the Universidad Iberoamericana,
Bachelor's Degree in Communication from UNAM. Specialization in
Research at UNAM. He has worked in political and brand
consulting agencies for 15 years. He has also
been a professor of communication at Tecnológico
de Monterrey and Universidad Iberoamericana
. He has collaborated with LEXIA as a brand strategist for the
last 8 years. He has worked on consulting projects in public
opinion and in categories of technology, consumer,
automotive, financial services, telephony. At LEXIA he has collaborated on projects that have
contributed to the successful positioning of brands such as Liverpool, Movistar, Mercedes Benz, Ford,
Qualtia Alimentos and Danone, among others".
I am passionate about culture and its various forms of expression in public space,
consumption, technology development and social and technological change. Lover of music and my
family. I like to think that through my work I contribute to improving the social, political
and commercial environment in our country.

RAUL MÉNDEZ

Sr. Strategist at LEXIA Insights & Solutions. Specialist in cultural branding and semiotic analysis. Social anthropologist by the Universidad Autónoma Metropolitana where he obtained the Mellada al Mérito Universitario. Theologian, member of the Theological Community of Mexico. He has an 8-year track record in the market research and business and political consulting industry.

In LEXIA he has participated and led projects oriented to marketing, branding and communication solutions for retail, commercial spaces in urban environments, microfinance, food, children's segment, as well as situational diagnoses for public policy strategies. Since 2012 he has been participating in the LEXIA blog, with recurrent columns for Animal Político. In 2016 he gave the Magisterial Conference "Building the community of graduates in social networks" at the annual congress of CASE (Council for Advancement and Support of Education). She is currently a member of the AMAI Gender Equity Committee.

It has presence in the academic sphere through various essays published in collective books and magazines in Latin America, with seals such as the CONICET of Argentina, the Alberto Hurtado University of Chile, UNAM, the College of Mexico, among others. Its most recent publication is within the book "Families, Churches and the Lay State. Enfoques antropológicos", UAM-I/Ediciones del lirio, Mexico, 2018. Committed to human and cultural diversity, he serves as a voluntary chaplaincy to church and civil society organizations.

You can follow Raúl Méndez at

@rulwolf

Latest texts in LEXIA's Blog in Animal Político

"Men, it's not against us," https://www.animalpolitico.com/el-blog-de-lexia/hombres-no-es-contra-nosotros/

"The Forgotten Peoples of Mexico", https://www.animalpolitico.com/el-blog-de-lexia/los-pueblos-olvidados-mexico/

"Going against the narco is everyone's responsibility" https://www.animalpolitico.com/el-blog-de-lexia/10-anos-guerra-ir-narco-responsabilidad-todos/

Presence in the media

"The App Generation." Education XXI, W Radio http://wradio.com.mx/programa/2016/08/04/educacion_xxi/1470332671_977821.html

"La construcción de la comunidad de egresados en redes sociales" https://www.youtube.com/watch?v=p4DIKvx6bfk

"Stop Suffering. A church under the magnifying glass", Radio Red https://bernardobarranco.wordpress.com/page/51/

KAREN MORALES

Karen Morales is Sr. Strategist at LEXIA Insights & Solutions. Degree in Communication Sciences with a specialty in Advertising from the Universidad Nacional Autónoma de México, and with a diploma in Marketing from the same institution.

Her taste for market research and understanding of human reality has led her to specialize in leadership, design, coordination and execution of qualitative studies in categories such as mass consumption (with a broad focus on hygiene and beauty) and media/audiences. Thus, through his experience has addressed various challenges of image and positioning, branding and innovation.

Among its strengths are its curiosity, structure, creativity and the ability to connect with various consumer profiles, but above all the commitment it has with each of the projects it leads, as it considers it key to grow and make grow in the industry.

Fan of the experiences that can only be found in concerts and cinema, of the capacity for discovery and astonishment in travels, but above all of books and their stories, as it is considered an authentic booklover.

You can follow Karen at @Karen_morales1 and see her profile on LinkedIn

FRANCISCO GONZÁLEZ-COS

Francisco is a Senior Communication and Social Media Analyst at LEXIA Insights & Solutions. He holds a master's degree in Sports Management from the Universitat Pompeu Fabra in Barcelona, as well as a bachelor's degree in International Relations from the American University in Washington, D.C.

Through his previous experience at the International Monetary Fund, the Mexican Embassy in the United States and the professional soccer team New York City Football Club, among others, Francisco has developed his communication skills and perception of different industries, as well as in the understanding of Latinos and their representation in the United States.

Francisco is a fan of sports and the power they have to unite and help society. He regularly participates in community efforts that allow him to contribute. Francisco is always happy to share a glass of mezcal with anyone willing to do so, as well as discuss foreign policy, or complain about the Selección’s most recent game.

MONTSERRAT CHÁVEZ

Montserrat holds a bachelor's degree in marketing from the Universidad del Valle de México. From the age of 17 he had his first approach to the industry collaborating in the application of surveys. It awakened in her the interest to go further and understand perceptions, tastes, habits and even concerns of people in order to generate solutions and strategies with a positive impact.

He has been part of the LEXIA Insights & Solutions team for more than two years and is currently working as a Strategist. He has collaborated and coordinated branding projects, consumer experience, positioning, product innovation, among others. Each project is a challenge and each one takes a learning both professionally and personally.

She is a fanatic of travel and walking; for her effort and commitment are part of her daily life, she knows that they are key to her growth in all areas.

LIZBETH REYES SANDOVAL

Lizbeth Reyes holds a degree in Sociology from UAM - Xochimilco, where she focused her studies and graduate work on the evaluation of public health policies in Mexico City. In 2014 he collaborated with the Secretariat of Rural Development and Equity for Communities (SEDEREC) in which he had the opportunity to participate in various projects south of the city, in addition to knowing and having direct contact with indigenous communities.

At LEXIA he has been part of projects in different categories, including public opinion, consumption and audiences. Being part of the consultancy with the National Electoral Institute since 2017. What she enjoys most about her job is getting to know and engage in conversation with people from different backgrounds, as well as learning about multiple categories and their relationship with the consumer.

She is a cheerful and passionate woman, who enjoys outdoor activities and weekend trips. Committed to caring for the environment, she has been a volunteer for more than 15 years at Reforestamos México, A.C., among other organizations that promote ecological awareness.

You can follow Lizbeth on Twitter @LiziRey and see her profile on LinkedIn

ADRIANA ARIZPE

Adriana Arizpe is a consultant for LEXIA Insights & Solutions in marketing and communication. She is an expert in the coordination of work teams for the production of media content. She has a degree in Communication from the Universidad Iberoamericana and a diploma in Media from the same University, as well as a specialization in Gastronomy from ESDAI. Together with Guido Lara he published the book Comunicación Política y Democracia. Adriana collaborates from LEXIA's office in Washington, D.C.

He has more than 20 years of experience in planning, team building and management, coordination and implementation of public relations campaigns, marketing and communication strategies. His experience includes work for government agencies, service companies and consumer products.

Being Mexican living in the United States has been an advantage in understanding the Latino population in the United States and specializing in the subject.

Adriana is co-founder of the Making Visible movement, which seeks to bring issues of social injustice to light. In addition, she is a member of the board of directors of Nueva Vida, an organization created to help Latina women in the Washington DC area detect, diagnose and navigate different types of cancer.

In her daily life Adriana participates in different mindfulness groups with a social focus. It tries to do personal and collective work to be aware of the great privileges of some groups and the disadvantages and injustices suffered by others and to practice ways of life that balance these inequalities. Practice yoga, go to the movies, go to the theater and try and enjoy all the new food you can. Nothing gives him more satisfaction than his two daughters.

ADRIAN LOPEZ

Adrián López is a psychologist and is currently undergoing psychoanalytic training, a lover of critical thought and continental philosophy. Applying their knowledge and techniques to the analysis of subjectivity, the market and the social.

She graduated from the Universidad del Claustro de Sor Juana, has been trained in psychoanalytic institutions such as the CPM, consolidated her critical thinking in 17 Instituto de Estudios Críticos. He works in the world of research and consulting, has collaborated with global agencies and boutiques, expert in the categories of good living, beverages, leisure and premium.

He has created with friends digital magazines such as the extinct Registromx and currently Jeronimomx.info as ways to keep thinking out of the reflectors and undermining sense other places and other spaces. The clinic of suffering is his concern and what he respects the most.

MÓNICA MADRIGAL

Mónica Madrigal is a graduate of the Universidad Panamericana, marketer (and psychologist of the heart), always a follower of human behavior, emotions and the impact they have on the world around her. She is a committed professional, with more than 15 years of experience in the world of marketing, collaborating from the creative side and advertising, to the commercial area and consulting.

Her experience has led her to work in different industries and categories; both consumer and services; product testing, launches, campaign evaluations, concepts, etc. in different industries (Food, Beauty, fashion, finance, entertainment, media, etc.). He has collaborated hand in hand with his clients to solve strategic challenges based on insights.

On the aesthetic side he has a diploma in Art History and enjoys writing short stories and painting in oil. He enjoys yoga, books, good food and has a fascination for dogs.

You can follow Monica on Twitter at @monmao

CLAUDIA BRAVO

Claudia Bravo is a communicologist from the National Autonomous University of Mexico. He has a Diploma in Institutional Communication and design of political campaigns by the Institute of Social Research of the UNAM.

For seven years, she served as press coordinator for different commissions of the Chamber of Deputies and provided communication advice to parliamentary groups. She also worked as a reporter in the Social Communication area of the Federal Electoral Institute and has made some journalistic contributions in digital media.

At present LEXIA is working as a strategist in communication and qualitative research. He has experience in public opinion analysis and with government institutions with a social focus, as well as with civil society organizations. He has led projects to carry out diagnoses and evaluations of programs and public policies, analysis and evaluation of communication campaigns for both policies and brands of various categories, as well as projects to develop new products or services.

On a personal level, he enjoys very much the sensation of physical and mental well-being that running produces, as well as getting into the reading of a good novel or essay.

You can follow Claudia Bravo at @ClauBravo1

Recent publications

https://lexia.cc/contenidos/100-dias-de-gobierno-entre-la-incertidumbre-y-la-esperanza/

https://www.animalpolitico.com/el-blog-de-lexia/odio-o-convivencia/

CARLOS ROSALES

He is a social psychologist from the Autonomous Metropolitan University (UAM-I). During the last years he has participated in the private, public and social initiative sectors, so he has been in contact with different perspectives and styles of approach in the professional field.

As part of LEXIA, he has collaborated in the development of qualitative research projects focused on audiences, consumer habits, communities and Latino identity in the U.S., generational trends/tensions, social behavior and public opinion - where he feels particularly at ease.

In previous experiences he has also participated in public debates and inter-institutional working groups on the social use of substances of abuse and the multiple sociocultural realities of Mexican youth (identity, memory, collective transformations). He was a Specialty teacher and has designed and delivered seminars, workshops and conversations on strategies for the adaptation, implementation and monitoring of psychosocial interventions, as well as drug policy, culture of peace and community-based citizenship building.

Fervent enthusiast of the people, he feels an enormous interest for the intricacies, concurrences, divergences, incognites, disappointments and surprises that await in the daily thing; where the walking is always amateur and is invented of continuous like eminently social thing. Perhaps this is why he believes in the power of collective affectivity, and he always tries to make Social Psychology appear a little more in the common mind of Mexican society.

CARLOS ESQUIVEL

Carlos Esquivel is a researcher at LEXIA Insights & Solutions. Graduated from the Instituto Politécnico Nacional de la Licenciatura en Relaciones Comerciales. Since his academic career he has participated in research activities with the projects: "Tourism and Gender" of the University of Quintana Roo, and "Perceptual analysis of the impact of the Binational Bridge Tijuana-San Diego 'Cross Border Xpress' (CBX)" of the Autonomous University of Baja California in which he has developed sensitivity to develop strategies on issues of tourism and economic impact.

At LEXIA, he has participated in various public opinion and private initiative studies with a focus on branding and positioning for consumer brands, being closer to the category of retail, entertainment, understanding of audiences and pro-society organizations.

A fan of series, films and reggaeton, he shares Meryl Streep's phrase "The great gift of human beings is the power of empathy", as he is always open to those social movements that allow him to improve as a person.

NADIA TREVIÑO

Nadia Treviño holds a Master's degree in Communication from the
Universidad Iberoamericana, a bachelor's degree from
UAM Xochimilco and studies in
Political Science and Public Administration at UNAM.
She asks about vocation and researches about
vocation. Her career is the result of her concern to
understand the motivations and experiences of others.
In her quest to experiment with new
methodologies and understand different realities, she has focused her academic work on political
subjectivity, political culture, the construction of informative agendas of
social movements, and issues related to gender studies such as the perception of
feminism and the performativity of young masculinities in courtship. In the
professional field, he has explored political, institutional and organizational communication,
market research in sectors ranging from finance to auto parts and social
research for the design of public policies on community development, discrimination, indigenous
education and migration in emerging countries.
Personally, you enjoy walking or sitting in sunny places, getting to know new places, reading,
trying new food, and talking politics with those who leave.

JIMENA FERNANDEZ / BUSINESS MANAGER

Jimena is a new business manager at LEXIA Insights & Solutions. Graduated from the Instituto Tecnológico y de Estudios Superiores de Monterrey with a degree in Marketing, she has been dedicated to market research for more than 15 years. He has extensive experience in qualitative research, both in the design and operation of projects. In recent years he has specialised in the creation and management of online communities to explore with people their lifestyle and the emotions that move them, as well as the way they interact with brands in their daily lives and how they connect with them. Her interest in getting more accounts to know this methodology led her to look for new growth opportunities both for LEXIA and for our clients, and this is how she now leads the management of new businesses.

Added to this, she is a great dog lover and if it were up to her, she would be an animal rescuer. On the other hand, she enjoys being a mom and giving her 3 children the example that, being well organized, goals and the ideal balance are achieved. Her great motivation to work is to save as much as possible to travel, as she is convinced that experiences are the best memories and legacies you can leave them.

HESSER FLORES

Hesser Flores is a Sr. Strategist with 5 years of experience at LEXIA Insights & Solutions. Psychologist by the UNAM focused on social psychology, he participated in different academic research projects with governmental and non-governmental companies in Mexico and Central America.

He is a strategist focused on providing actionable solutions to the challenges he faces. He has generated experience in different areas, such as banking, consumer, retail, public opinion, communication, evaluation and potentialization of apps and websites.

It agrees with Nikola Tesla's idea that "both science and information should be focused on the betterment of humanity. Seeing in consulting and market research the areas that allow to reach the great vein of ideas and decision making with meaning.

His personal hobbies are all those who constantly invite us to reflect, to be dissatisfied, but dissatisfied with those who promote and generate actionable solutions.

CARLOS SIERRA

Carlos Sierra is Senior Strategist at LEXIA Insights & Solutions. He is a professional with proven experience in qualitative research and marketing consulting, always motivated by the deep and actionable understanding of individuals. A communicologist from La Salle University, he has full mastery of multiple surveying methodologies (analog and digital, traditional and experimental) and a robust background of strategies aimed at business growth.

With studies in Systems Theory, Digital Ethnography and trend detection, he is an avid observer of the context (local, global, digital or material). His method is based on understanding relationships and their meanings, always aware of the imperfection of the human itself. He specializes in: banking and financial services, snacks and snacks, gadgets and technology, and branding.

Since 2016, he has been the announcer of the program Invasión Parlante and has had interventions in W Radio and Televisa Digital as well as AMAI's DDT magazine.

A music lover, passionate about politics and technology. Furious defender of digital privacy (which he considers a fundamental right) and human rights. It promotes diversity, inclusion, dialogue, community building and the active training of colleagues, Amnesty International members and anti-discrimination organizations.

You can follow him on @CarlosSierraOz and see his profile on LinkedIn

-=https://www.linkedin.com/in/carlossierraoz=- sync:ßÇÈâÈâ

You can read Carlos here:

"Ok Google, get me Siri" http://lexia.cc/contenidos/que-sucede-en-lexia-participacion-en-ddt-de-amai/

-=http://lexia.cc/contenidos/fenomenosocialdelmes-una-para-el-mundo/=- sync:ßÇÈâÈâ

"Transcendamos el género" https://www.animalpolitico.com/el-blog-de-lexia/trascendamos-el-genero/

CAROL CHÁVEZ

Carol Chávez is a Social Psychologist, Specialist in Communication, Culture and Political Psychology, both degrees from UNAM and Diploma in Democratization Processes in Mexico from LAOMS-CEIICH.

It is fully committed to improving the Mexican context through collectivity, the dissemination of new ideas, criticism of the agandalle and the promotion of transparency and memory.

Speaker of the program Invasión Parlante (co-production of LEXIA - Promo Estéreo) and member of the Equity Committee AMAI; she has also collaborated with multiple institutions and brands on issues of media, audiences, public opinion, migration, mobility, political marketing and public policies.

Left-footed football enthusiast, goalkeeper by conviction (champion on several occasions with the team #GalaxyFC). Her developing talents include writing, roller skate and dancing in sonideros. His love for research is only compared to his taste for travel, Portuguese and reading.

You can follow Carol on @mini_caracol and see her profile on LinkedIn

Latest texts:

Split vote did not kill face

https://www.animalpolitico.com/el-blog-de-lexia/voto-dividido-no-mato-carita/

It's not "the country," it's "our country."

http://lexia.cc/contenidos/fenomeno-social-del-mes-no-es-el-pais-es-nuestro-pais/

Presence in the media:

Talking Invasion - Internet Radio @promoestereo

NAYELI HURTADO

Graduated from the Faculty of Political and Social Sciences of the UNAM, editor of the impossible and the invisible. A hybrid of Napoleon Bonaparte and Salvador Dalí: a creative strategist.

Since 2012 he has collaborated with various companies for the creation of organizational diagnosis and strategic/tactical plan of market positioning campaigns, creation of corporate manuals and image reengineering.

In 2014, he performed several activities in Grupo Televisa, such as the renewal and creation of contents for the corporate site, advisory and communication services for several internal areas, elaboration of digital guidelines, creation of the corporate editorial line to work in favor of the brand: Awarness, closeness, engagement and reputation. She was also in charge of the University Linkage Program with the Iberoamerican University.

He thinks that to be happy is to let live the happy, free and simple creature that characterizes us, since transparency is not a virtue but a way of life.

BERENICE ESTRADA

Berenice Estrada, researcher at LEXIA, has a degree in Psychology from UNAM and a diploma in Marketing and Market Research from ITESM. A year ago he began his professional career in market research.
He is a curious and analytical person, who likes to see beyond what most people see. He has participated in several content analysis projects for media and brand positioning, mainly in the consumer category with brands such as Liverpool and Cuauhtémoc Moctezuma.
He is a lover of photography and Latin American literature. He likes to make an impact on what he does and his dream is to have a project of his own in which he can help vulnerable groups in Mexico City.

OSVALDO LARTUNDO

Mercadólogo graduated from the Universidad Panamericana with specialty in International Marketing, has more than 12 years of experience in the field. He came to the world of research by a small dose of chance, but convinced with the passage of time that he was where he should be. He has experience in different areas of research, mainly in topics related to brand positioning, communication and innovation.

A third of her professional career was forged by working in regional positions from other latitudes, Panama and Spain. This experience helped him to appreciate more the fact that in Mexico we are capable of being at the height of anyone, it's just a matter of believing it.

In addition, he is a passionate father, an enemy of entering comfort zones, a lover of open-ended movies and a football fan of the Valdanian philosophy.

EMMA LIMA

Graduated from the National Polytechnic Institute in the career of Commercial Relations, carrying out her final research work for one of the main broadcasting channels.

With 17 years of experience in one of the main market research agencies in Mexico, holding the positions of head of quality in CATI and head of editing, coding and capture; holds the position of Project Manager in the Quantitative Cell of LEXIA, has extensive experience in studies Tracking, Brand Health, B2B, Advertising Evaluation, Product and Concept Tests, Uses and Habits, nationally and internationally.

In his free time he likes to read biographies, go to plays and travel to know magical towns in Mexico.

JIMENA IBÁÑEZ

Jimena Ibáñez is a senior quantitative strategist at LEXIA Insights & Solutions. Bachelor's degree in Administration with a specialty in marketing from the Universidad Nacional Autónoma de México.

He currently has more than 5 years of experience in quantitative market research, working with different methodologies such as brand positioning, brand tracking, concept evaluations, packaging and advertising campaigns, as well as in the knowledge of consumers and buyers through studies of uses and habits, segmentations and satisfaction of different categories such as FMCG, banking, pharma, services, retail, entertainment, among others.

Jimena is a supporter of the fact that you can always learn from all the people around you, so she likes equality where everyone can contribute and propose, as well as share with others their knowledge, so that everyone has equal growth.

He is a dog lover and cares about children's happiness and therefore makes donations to causes that support low-income children as well as animal rescue causes.

ELIZABETH GUERRERO

Elizabeth Guerrero is a Quantitative Insights Analyst with two years of experience in market research. She is determined, cheerful and patient.

She has a degree in Administration from the Faculty of Accounting and Administration of UNAM, with a special interest in Strategic Marketing. He has one year of studies in International Business Administration at Groupe Sup de Co La Rochelle, France.

She worked for 5 years as a volunteer in a civil organization, promoting leadership and social responsibility among young Mexicans, acquiring experience in event management and planning and in management of social networks and corporate image, becoming Image and Dissemination Coordinator in that place.

His taste for consulting, research and statistics was developed from the University by taking a special course in Applied Research in media planning and evaluation. He has collaborated in various quantitative research projects ranging from slogan and concept evaluation, advertising campaign evaluation, product testing, satisfaction level evaluations, among others.

He likes to watch comedy movies, go to concerts, photography, learn French and never says no to a coffee.

ANGELICA RODRÍGUEZ

Angélica Rodríguez is proud to have graduated from UNAM with a degree in Administration, where she also attended the Administration course in the editorial process given by Editorial Armonía. He also has a semester of studies in International Business Administration at Groupe Sup de Co La Rochelle, France where he developed his passion for strategic Marketing.

During almost two years he developed in the advertising branch BTL in creative agencies, participating in the planning, organization and implementation of marketing projects such as corporate events, product launches, creation of stands, among others, working with brands of various twists.

He currently collaborates in the area of analysis as an analyst in the quantitative team of LEXIA, has a year of experience working with projects ranging from studies of uses and habits, evaluation of concepts, products and advertising campaigns, as well as brand health, to name a few. He recently began his participation as a member of the AMAI Equality Committee.

Angélica loves learning new things, knowing places and likes languages, especially French; she is a fervent believer that we can change our reality, so she has participated in voluntary work, donates to campaigns organized by an association that supports low-income people in the marginalized areas of Veracruz, and is always willing to help people at a disadvantage.

ALEJANDRA MORA

Graduated from the National Autonomous University of Mexico "Faculty of Chemistry", where she participated in various research projects particularly in the Children's Hospital, she obtained a specialty by INP in analysis and quality management. During this period he discovered a taste for marketing, especially market research.

With more than 5 years of experience in the main market research agencies in Mexico, managing national projects such as tracking, brand health, advertising evaluation, product testing, Uses and habits. He currently serves as Project Manager Coordinator in LEXIA's Quantitative Cell.

He enjoys sharing his free time with his family, traveling, reading, he loves music.

FERNANDO CORTÉS

Fernando Cortés is a communicologist and current PM at LEXIA Insights & Solutions. He has more than thirteen years of experience in market research, 10 years in the area of analysis and more than 3 years in the operative area.
In 2016, he obtained a diploma in Strategic Training for High Performance Managers from TEC DE MONTERREY CEM, and a degree in Communication from UNAM. He has led teams in both strategy and operations, achieving the position of Analysis Manager in 2017 given his performance in some of the most important accounts of the previous company where he worked.
Participate actively supporting people of limited resources to get "dignified clothing". He's a family man, in love with his daughters.

DAVID ORTÍZ

Analyst Technician in Computer Systems, began his career in the market research industry ten years ago, specializing mainly in data processing.

During his career he has coordinated programming, coding, data capture and processing teams for studies with different methodologies (product testing, satisfaction studies, positioning, segmentation, advertising tracking, among others).

It is from the idea that this industry is constantly evolving so it continually explores new technologies focused on programming and information gathering.

He considers himself a fan of Pink Floyd and Pearl Jam.

MARIANA RAMIREZ

Graduated in Marketing from the Universidad Popular Autónoma del Estado de Puebla, passionate about Market Research and Consumer Behaviour. He also has a taste for graphic and digital design, which is why he has managed strategic digital campaigns for various companies and public officials.

He has had the opportunity and interest to develop in various areas of marketing. He studied a Diploma in Neurosciences Applied to Consumer/Prosumer Behaviour, in which he developed a project to analyse the effects of the linguistic context on advertising.

A dedicated person who is sensitive to the environments in which he or she operates, he or she has worked with a variety of non-profit organizations and emergency support brigades. She firmly believes that every small action can have a big impact on the lives of those around her.

Your days always have a different soundtrack. He enjoys running and going to the movies every chance he gets. He loves travelling, getting to know and visiting new cities.

CLAUDIA ANGEL / DIRECTOR INSIGHTS MANAGEMENT

Master in Strategic Planning of Advertising and Media by the University Anahuac del Norte and
Degree in Marketing from the Technological University of Mexico. Account with more than 20
years of experience in advertising communication, in global and local advertising agencies in
Mexico City. From 2016 he heads the Insights Management area, in charge of the
safeguarding and capitalisation of LEXIA's Insights Bank, as well as the content strategy
and corporate communication from LEXIA Insights & Solutions.
Participated in the development of campaigns for a wide range of brands and categories, including
find: financial services, luxury products, mass consumption, retail, food services
social programs, government institutions and pro-bono collaborations for the development of the
some NGOs. From the hand of clients and creative teams, it obtained recognitions and awards from
industry for some campaigns, including Effie Awards Mexico, a competition in which in addition to the
served as a judge in 2013. As an active part of Célula Digital LEXIA, it contributed to the strategic design of the
and initial implementation of Social UnderstandingR, a digital social intelligence tool. Your
experience, management skills and a pragmatic and solution-oriented vision,
brings contextual intelligence to our clients' projects.
She is the mother of two girls and an amateur storyteller for them. Active participant in your community
in school and neighborhood, particularly in parenting, sexuality education, children and technology, and
ecological awareness, encouraging habits from home and putting their "grain of sand" in the
improvement of their environment. He likes after-dinner meals, good friends, life as a couple and the
personal time. For her, balance and order are indispensable pillars of quality of life.

JOKABETH AMADOR

Jokabeth Amador, Marketing student at the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM), Mexico City campus. He has the certification in Interactive Marketing developed by IAB and in 2018 he obtained the Diploma in Leadership by ITESM.

In 2018 it is selected to carry out its Internship in LEXIA as part of the certification. Because of her performance, she is invited to be a permanent collaborator, she develops as a Trainée in the Digital Cell. Its main functions are the development of proposals, compilation and analysis of information obtained by different digital tools providing information of great value. Considers that the digital world has the potential to trigger innovation in the customer/company relationship. His expertise has been in the public lighting industry where he was responsible for the management and development of the company's website and social networks.

He belonged to different organizations dedicated to the care, protection and teaching of children in situations of vulnerability. He considers himself a curious person, assertive in making decisions, willing to learn continuously and maintains a positive attitude in different circumstances. He is a lover of traveling and getting to know new places, as well as tasting the typical dishes and drinks of each place he visits.

SERGIO CARBONELL

Sergio Carbonell graduated in Library and Information Sciences from the University of Havana in 2003. In 2014 he joined LEXIA Insights & Solutions in the area of Insights Managemen, being responsible for the Knowledge Management and Content Curation systems. He is also a member of the faculty of the Digital Marketing Diploma at the Universidad Anahuac, Querétaro campus.

He is a graduate of the Diploma in Interactive Marketing given by Tecnológico de Monterrey and IAB Mexico (generation 33). Postgraduate studies on social network analysis, information visualization, semantic web, domain analysis and knowledge management given by the University of Granada, Spain. His professional experience includes information and knowledge management, implementation of document management systems, information metrics, Business Intelligence and Social Media Intelligence. Actively participates in the IAB Mexico Guidelines and Best Practices Committee

He collaborates regularly with IBBY Mexico. He is convinced that knowledge has no value but can be shared. He has lived in Mexico City since 2014.

You can follow him on twitter po @SerCarFe and see his profile on LinkedIn.

Publications where he has collaborated:

IAB Mexico (2017) Handbook Multiscreen

IAB Mexico and Media Research Council (2017) Digital Glorarium

FERNANDA MONROY

She is a visual information designer from the Universidad de las Américas Puebla. He has a five-year track record in generating graphic content for digital and print media, as well as two years working for market research and public opinion agencies.

As part of the LEXIA team, she is in charge of applying information visualization and distribution techniques to develop innovative solutions to communication needs, through the production of high impact visual narratives based on insights.

Previously he has participated in congresses on design thinking, focused on market intelligence. He has also shown interest and taste in the area of literary creation, being part of workshops in story structure, writing skills and chronicle. As part of a personal initiative to reinforce citizen construction, she participated for half a year as a volunteer in the shelter of the Hospital del Niño Poblano.

DAVID RODRIGUEZ

David Rodríguez has a degree in communication from the CECC del Pedregal, and a master's degree in sports journalism. At the moment he is communication coordinator at LEXIA Insights & Solutions, carrying out the digital strategy of the different social media accounts, coordinating the multiple participations in the media, creating content and materials for presentations. During the 2018 elections, he participated in analysis tables for Televisa Digital.

Specialist in digital strategy, he was previously developed as editor and digital manager at Televisa Deportes Networks. With 6 years of experience in sports, he covered events such as Pan American Games, Olympic Games and World Soccer. He was also part of the talent analyzing different sports fairs for both radio and television.

Passionate about cinema, he managed to be part of the production and post-production team in the film Marea de Arena by Gustavo Montiel and developed as a producer for two years at Camaleón Films.

Fanatic of sports, both practiced and observed, his favorite tennis, collector of memories and adventures. He loves concerts and dogs.

You can follow David at @deividrm and see his profile on LinkedIn:

https://www.linkedin.com/in/david-rodr%C3%ADguez-morales-260b80101/

Latest media appearances:

Third Presidential Debate

https://www.youtube.com/watch?v=-8HPh0deQzQ

Election Results https://www.facebook.com/NoticierosTelevisacom/videos/2134232113274965/?permPage=1

JESUS RIVERA ROJAS

Jesus Rivera Rojas, librarian, graduated from the Escuela Nacional de Biblioteconomía y Archivonomía in 2017, has developed in attention to users in different market areas, has different courses given by INEGI for the management of its platform, his experience in the industry is 2 years.

Expertise in information management, selective dissemination of information and the use of different databases, LEXIA is developed as an Insighter and is part of Insigths Management. It considers that information should be accessible and available to all people, which is why it likes to teach, provide techniques and search strategies to those who need it, in order to meet information needs.

He considers himself a curious person, always open to listen, learn and have new experiences, he always thinks that a positive attitude is the key for everything to turn out in his favor, a fan of tragic literature and Synth-pop music, geek and amateur runner.

RUBEN ÁVILA

Ruben Avila is the current Assistant Vice President at LEXIA Insigths & Solutions, has 7 years of experience in my position, taking assistant courses in Quality Training. He studied at ENDIT Campus Mexico City, to be close to another of his great passions (soccer) every day are a great opportunity to reach the best performance.

I am proud to belong to a small group of people who have broken the stereotype that this position is exclusively for women. He strengthened this position, the area is extremely demanding and you work every day to achieve perfection.

He has great responsibilities and great challenges, but leadership, high tolerance for frustration and passion for his work have allowed him to contribute to and support his direct boss and the organization. This passion has made them be a great team and achieve recognition as the best consulting firm.

SARA ALCANTARA

She studied Tourism at the Universidad Autónoma del Estado de Hidalgo, has 5 years of experience as an assistant of managerial profiles, coordination and logistics of events, as well as customer service.

American football fan, passionate about exercising and leading a fitness life. He studied a diploma in musical theatre. He is a lover of food, coffee, mezcal and indigenous art.

MARIA EUGENIA AGUIAR

María Eugenia Aguiar Basurto, Head of Talent Development and Management at LEXIA. Degree in Psychology and Diploma in Human Resources Administration from the Universidad Iberoamericana, with more than twenty-five years of experience in Human Resources. He has collaborated in organizations such as Coca-Cola, Generalli Banorte, Grupo HL Consulting, GroupM acting as responsible for the area and, in many cases, having as main contribution to the Organizations, the structure, implementation and development of the Talent area.

Expert in everything related to Human Resources such as recruitment and selection of talent, personnel administration, payroll, training and development, civil protection, labor relations, etc., however, remains in constant search of learning and growth, showing a deep passion to investigate, know and put into practice any new knowledge that allows you to optimize your results.

Workaholica by self-definition, likes to get involved in the essence of the Company, be part of the DNA and thus, understand their needs and always seek improvement.

In love with her family, she is passionate about sharing adventures with them. He likes painting very much and to spend a good time cooking because, even when both activities have specific techniques and processes, they always allow to leave a personal stamp.

MONTSERRAT REYES

She holds a degree in Philosophy from the National Autonomous University of Mexico and a diploma in Reading and Writing Competence from the Ministry of Public Education.

He has 10 years of experience focused on satisfying, anticipating and improving clients' needs; as well as in administrative support, event coordination, organization of agendas and executive assistance.

Throughout his career he has worked with various companies such as the National College of Mathematics where he served as a teacher at high school and higher for six years. In 2016 he decides to turn his working life around to approach the media and collaborate in Grupo ACIR, experience that allowed him to focus on the administrative area, incident resolution and attitude management.

Currently her professional growth continues at LEXIA Insights & Solutions as assistant director since 2018.

EDUARDO KRAUSS

Degree in Computer Science from the UDG, with a specialty in computer security and which has some courses and related certifications from some manufacturers such as Symantec, Kaspersky, Fortinet, SANS.

Passionate about technology always seeking to be at the forefront, enjoys music 80 and 90s science fiction movies and video games, his free time is devoted mainly to his family.

ABEL RAMÍREZ

Licentiate in Administrative Informatics & Computer Systems from the Universidad Mexicana, lover of technology and the Geek world.

I have worked in companies such as Metro Red, Abilia, Cablecom and Zéndere where I was involved in infrastructure renewal projects and implementation and administration of the same, analysis and improvement of new technologies, Microsoft platform management and perimeter security, as well as responsible for the technical support of each company, I have formed an experience of 10 years in this technological environment.

Lover of the music of the 80's a genre striking for the sound of the synthesizer and effects that vibrate the soul, is one of the ways how I can make the day light, taste for Japanese culture, sport and as a hobby the armed Gundams, video games, food and knowing new places is one of the things I enjoy most in life.

GERARDO CEBALLOS

Industrial Engineer from the Universidad de las Américas Puebla, with 14 years of experience in the area of sales, operations and quality in different sectors: steel, consumer goods and retail, agricultural and fintech, currently serving as Director of Operations at LEXIA Insights & Solutions.

His strengths include the implementation of new processes, leading, designing, coordinating and executing key projects for the development and growth of the companies in which he has collaborated. With contributions such as logistic analysis of processes to make costs more efficient, strategic planning to increase sales and gain market share for brands from the operational area, as well as the creation of policies and guidelines to standardize the operation.

EDUARDO SARABIA

Graduated from the National Polytechnic Institute in the career of Commercial Relations, carrying out her final research work for one of the main broadcasting channels.

In his free time he likes to read biographies, go to plays and travel to know magical towns in Mexico.

YASMIN CARDOS

Graduated in Computer Science. He has twelve years of experience in the market research industry; his growth and professional maturity have been developed at LEXIA.

She has contributed with her work in different areas such as: customer service and logistics; currently she is responsible for coordinating the Quality System. One of its great contributions was to coordinate and manage the ISO 9001:2015 and ISO 20252:2012 certification.

What she loves most in life is herself, she is convinced that it is the basis for loving others, and raising a great human being "Shady" (the engine of her life and an example to follow). Enjoy a good game of American football, an interesting conversation and go down the street singing a song.

For her success is a state that expires so she is always looking for new ones.

BRENDA VALLEJO

Brenda Vallejo has a degree in International Business from the National Polytechnic Institute; throughout her career I have developed in what I like best, the commercial, logistics and operations areas. He has a wide experience in logistic organization in events, auditing and project coordination, he loves to make possible what many consider complicated or almost impossible. She is currently in LEXIA's operations area as a project operator.

His greatest passion is life and with it the people he loves. Nothing excites him more than taking long rides on my Victoria III bike, listening to good music and reading a good book. It finds a particular charm to Fanzines and animals.

KARIME GALICIA

Graduated from the Universidad Nacional Autónoma de México with a degree in Business Administration, has two diplomas from the same university, one in Senior Management and another in Marketing, with more than 15 years of experience in the industry of market research, its growth and development have been forged in the area of operations.

She is a mother who loves her son, with whom she loves to go to the cinema and live together in her millennial world.

ANA MARTINEZ

Degree in Commercial Relations from the National Polytechnic Institute with 4 years of experience in Market Research.

Passionate of the Investigation of Markets from the university participating in multidisciplinary brigades made by the institute in different municipalities of the Mexican republic imposing the technique to the service of the homeland, the professional and humanistic growth must be the complement for any human being.

Sport has always been the perfect strategy for a life in balance, half marathon still and rush of the best flag football team made up of people passionate about American football.

APRIL TOWERS

Communicologist specializing in production and media by the Universidad de las Américas Puebla. Since 2016 he has developed professionally in different areas such as customer service, logistics and events; he currently serves as Jr. coordinator in the operations area at LEXIA where he has achieved professional growth and maturity.

What she loves most in life is travelling, eating, watching series, exercising outdoors and above all spending time with my family and friends.