Guido Lara

President and Founder

Laura Velamazán

Vice President

Karina Vega

Managing Partner

Rosario Zavala

Managing Partner

Adriana Arizpe

Director of

communication

Enrique Esquer

Director of quantitative

strategy

Gerardo Ceballos

Director of Operational

Strategy

Jimena Fernandez

New Business

Manager

Pablo Gutierrez

Insights and Strategy

Manager

Hesser Flores

Insights and Strategy

Manager

Raúl Méndez

Master of insights and

strategy

Adrián López

Master of Insights and

Strategy

Karla Chavez

Quantitative Strategy

Manager

Mónica Madrigal

Insights and

strategy manager

Guido Lara

President and Founder

Laura Velamazán

Vice President

Karina Vega

Managing Partner

Rosario Zavala

Managing Partner

Adriana Arizpe

Director of

communication

Enrique Esquer

Director of quantitative

strategy

Gerardo Ceballos

Director of Operational

Strategy

Jimena Fernandez

New Business

Manager

Pablo Gutierrez

Insights and Strategy

Manager

Hesser Flores

Insights and Strategy

Manager

Raúl Méndez

Master of insights and

strategy

Adrián López

Master of Insights and

Strategy

Karla Chavez

Quantitative Strategy

Manager

Mónica Madrigal

Insights and strategy

manager

Multidisciplinary team

Multidisciplinary team

Made up of specialists in communication, marketing, psychology, anthropology, statistics, sociology, administration, engineering, and design.

Made up of specialists in communication, marketing, psychology, anthropology, statistics, sociology, administration, engineering, and design.

Meet the leadership team

Meet the leadership team

Guido Lara

President and Founder

Laura Velamazán

Vice President

Karina Vega

Managing Partner

Rosario Zavala

Managing Partner

Adriana Arizpe

Director of

communication

Enrique Esquer

Director of quantitative

strategy

Gerardo Ceballos

Director of Strategy

Operations

Jimena Fernandez

New Business

Manager

Pablo Gutierrez

Insights and Strategy

Manager

Hesser Flores

Insights and Strategy

Manager

Raúl Méndez

Master of insights and

strategy

Adrián López

Master of insights and

strategy

Karla Chavez

Quantitative Strategy

Manager

Mónica Madrigal

Insights and

strategy manager

Multidisciplinary team

Made up of specialists in communication, marketing, psychology, anthropology, statistics, sociology, administration, engineering, and design.

Meet the leadership team

Let's keep chatting...

All rights reserved LEXIA 2026

Let's keep chatting...

All rights reserved LEXIA 2026

Let's keep chatting...

All rights reserved LEXIA 2026