Our consulting services based on market research and public opinion cover various communication, marketing and branding challenges.
Services
Our consulting services based on market research and public opinion cover various communication, marketing and branding challenges.
Image and Health
Brand
We measure and analyze brand perception—awareness, reputation, values, quality, reliability, and comparison with competitors. Understanding these factors is essential to track progress and setbacks from marketing and communication efforts.
Image and Health
Brand
We measure and analyze brand perception—awareness, reputation, values, quality, reliability, and comparison with competitors. Understanding these factors is essential to track progress and setbacks from marketing and communication efforts.
Advertising and
Communication
We assess the appeal and effectiveness of communication to help brands connect with their audience, craft persuasive messages, and maintain a positive image. Our analysis identifies the narrative and visual elements that make messages memorable and action-inspiring
Advertising and
Communication
We assess the appeal and effectiveness of communication to help brands connect with their audience, craft persuasive messages, and maintain a positive image. Our analysis identifies the narrative and visual elements that make messages memorable and action-inspiring
Proof of concepts
and products
We minimize risks and maximize the success of new market launches. We focus on the evaluation of product and service innovations to assess their relevance, originality, usefulness and attractiveness to people. Based on this feedback, the concept to be launched to the market can be fine-tuned.
Proof of concepts
and products
We minimize risks and boost the success of new launches by evaluating product and service innovations for relevance, originality, usefulness, and appeal. Feedback helps fine-tune concepts before market introduction.
Segmentation and
Audience Analysis
We analyze consumers, audiences, or voters to enable precise marketing and communication strategies. By understanding each Buyer Persona’s needs and motivations, we help tailor products, services, and messages to better serve each segment.
Segmentation and
Audience Analysis
We analyze consumers, audiences, or voters to enable precise marketing and communication strategies. By understanding each Buyer Persona’s needs and motivations, we help tailor products, services, and messages to better serve each segment.
Customer
experience (CX)
We examine user interactions with products, services, or interfaces to create fulfilling experiences. Our approach includes empathy mapping, customer journey analysis, usability testing, and flow optimization to design user-centered solutions.
Customer
experience (CX)
We examine user interactions with products, services, or interfaces to create fulfilling experiences. Our approach includes empathy mapping, customer journey analysis, usability testing, and flow optimization to design user-centered solutions.
Customer satisfaction
We identify key drivers of satisfaction with products or services, measure satisfaction levels, and develop indexes to highlight pain points. This enables experience improvements, functionality refinements, customer retention, and stronger loyalty.
Customer satisfaction
We identify key drivers of satisfaction with products or services, measure satisfaction levels, and develop indexes to highlight pain points. This enables experience improvements, functionality refinements, customer retention, and stronger loyalty.
Innovation
and Futures
We help companies anticipate change, identify growth opportunities, and stay competitive. By mapping emerging trends and building scenarios, we guide organizations in choosing paths to future success.
Innovation
and Futures
We help companies anticipate change, identify growth opportunities, and stay competitive. By mapping emerging trends and building scenarios, we guide organizations in choosing paths to future success.
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